When customers in your area search for what you offer, they should find your business. Local SEO puts you in Google Search and Google Maps with local pages, consistent listings and real reviews.
Local SEO (local search engine optimisation) makes your business visible in searches with a local intent: in Google Search, in the local results block (the Local Pack), in Google Maps and increasingly in AI answers such as ChatGPT, Perplexity and Google AI Overviews.
More enquiries from customers in your area.
Businesses with local customers or a fixed service area, such as clinics, solicitors and estate agents.
Google Business Profile, local pages, consistent listings (NAP), reviews and structured data.
First improvements often after a few weeks, stable results usually after several months.
Calls, direction requests, form enquiries and visibility in Google Maps.
According to Google, three factors decide local ranking: relevance, distance and prominence. You cannot pay Google for a better local ranking.
How well your profile matches what someone searches for. Complete and accurate details help Google place your business correctly.
How far your business is from the person searching. That is why a correct location or a clearly defined service area matters.
How well known your business is, for example through reviews, mentions and links from other websites.
Source: Google Business Profile Help: Tips to improve your local ranking on Google
Six building blocks that work together.
A verified profile with the right primary category, services, opening hours, photos and description. The name matches your real business name, without keywords. More on the Google Business Profile.
Pages for the services and areas you cover, with real value instead of copied text.
Your name, address, Eircode and phone number (NAP) are identical on your website, profile and directories.
A process for real customer reviews and replies to them. Reviews strengthen how well known your business is.
LocalBusiness markup from Schema.org describes your name, address, opening hours and contact in a machine readable way.
Fast, mobile friendly pages, because many local searches happen on a smartphone.
ChatGPT, Perplexity and Google AI Overviews summarise answers from several sources. To name your business, they need clear and credible information about you.
One business, one name, one description: the same everywhere on your website, profile and directories.
Pages start with the direct answer in one or two sentences. Details and FAQs follow.
Real reviews, references and verifiable details strengthen credibility.
Schema.org markup makes services, service area and contact clearly readable.
Nobody can guarantee a mention. You can read more in Google’s guide to optimising for generative AI.
The two disciplines complement each other but pursue different goals.
| SEO | Local SEO | |
|---|---|---|
| Searches | General, often without a place, for example SEO tips | With a place or near me, for example dentist Cork |
| Where results appear | Organic search results | Local Pack, Google Maps and organic results |
| Key signals | Content, links, technology | Profile, relevance, distance, prominence, reviews, NAP |
| Goal | More visitors | More calls, visits and enquiries locally |
| Measurement | Rankings and clicks | Calls, direction requests and profile views |
From the first review to the monthly report.
We check your Google Business Profile, website, listings and the competitors in the local results block.
Verify and complete the profile, make your NAP consistent, set up titles and local pages, add LocalBusiness markup.
A process for reviews and replies to them, plus posts and FAQs about your services.
A monthly report with calls, direction requests and form enquiries. We improve what works.
A local business in Ireland has a few details to get right.
Whether you serve Dublin, Cork, Galway, Limerick or a smaller town, we build pages and profiles for the areas you cover.
Eircode, county names and Irish English, kept the same across your website and listings.
Clear business details help Google and tools like ChatGPT understand where you work and what you offer.
Real reviews from real customers, in line with the rules of Google.
These four points cause problems most often in practice.
The profile name should match your real name. According to Google, extras can lead to the profile being suspended.
Google asks for one profile per business and location. Duplicate profiles confuse Maps and Search.
A rented mailing address without staff on site is not eligible for a profile.
Reviews must be genuine. Bought reviews break the rules of Google.
Official Google help pages and related pages on mentoraod.com.
Local SEO is the optimisation of your business for searches with a local intent. The goal is to be found in Google Search, the Local Pack, Google Maps and AI answers.
Google names three factors: relevance, distance and prominence. Complete profile details, a correct location and real reviews all play a part. You cannot buy a better ranking from Google.
The Local Pack is the block with a map and a few businesses at the top of results for local searches. It is drawn from Google Business Profiles.
NAP stands for name, address and phone number. These details should be exactly the same on your website, in your Google Business Profile and in directories.
You often see first improvements after a few weeks. Stable results usually take several months. It depends on the competition in your area and where you start.
Not necessarily. If you serve customers at their location, you can set a service area and hide your address. A virtual office with no staff on site is not eligible for a profile. We check what applies to you.
Nobody can guarantee a mention. You improve your chances with a clear description of your business, consistent details, real reviews and structured data.
No. We help you collect real reviews from real customers and reply to them. Bought reviews break the rules of Google.
It depends on the competition, the region and the scope. After the free intro call you receive a clear estimate.
SEO aims at rankings across all of search. Local SEO aims at searches with a local intent, at the Local Pack and at Google Maps.
Usama Ch, Founder and CEO
In the first call I look at your Google profile, website and listings and show you what to fix first.