Your Google Business Profile (formerly Google My Business) is your free listing in Google Maps and Google Search. It shows customers your name, category, opening hours, photos, reviews and ways to contact you.
More calls, direction requests and enquiries from customers near you.
Businesses with a location customers can visit, or with a fixed service area.
Verification, name, categories, address or service area, contact details, photos, description and reviews.
Setup and optimisation often take a few days. The effect on local ranking usually shows after a few weeks.
Profile views, calls and direction requests, as Google shows them in profile insights.
Six points that Google names in its guidelines and local ranking tips.
Verification tells Google you are authorised to represent the business. Verified profiles are more likely to show up.
The name matches your real business name, as it appears on your sign, stationery and website. No keywords, slogans or opening hours in the name.
As few as needed and as specific as possible. The primary category says what your business is, not what it offers.
An exact address, or a service area with the address hidden if you travel to customers.
Current hours, a direct local phone number and a website that represents your business.
Meaningful photos, an honest description without links or special offers, and replies to reviews.
Source: Google Business Profile Help: Guidelines for representing your business on Google
From the first check to ongoing care.
We look for existing and duplicate profiles and compare your name, categories, address and details with your website.
We create the profile or take over the existing one and guide you through verification.
Categories, services, description, photos and attributes are completed and kept in line with the guidelines.
A process for reviews and replies, up to date details and a monthly report with views, calls and direction requests.
How you decide how your business appears on Google.
| Location with customer visits | Service area business | |
|---|---|---|
| Who it is for | Customers visit you at your address | You travel to your customers |
| Address on the profile | Visible, with permanent signage at the location | Hidden, with a defined service area instead |
| Requirement | Staffed during the stated opening hours | One profile for the main office or starting point |
| Not allowed | A mailbox or virtual office with no operation on site | A virtual office that is not staffed |
These points are in Google’s guidelines.
Additions to your real business name are not allowed and can lead to the profile being suspended.
One profile per business and location is intended. Duplicate profiles disturb Maps and Search.
A rented mailing address without staff on site is not allowed.
The description must not contain links, special offers or prices.
AI systems such as ChatGPT, Perplexity and Google AI Overviews need clear information about your business.
Your name, address, Eircode and phone number are the same on your profile and website. That makes your business clearly recognisable.
Real reviews and your replies to them give signals about quality and experience.
Categories, services and description say plainly what you offer and where.
Nobody can guarantee a mention. You can read more on our page Visibility on Google and ChatGPT.
Official Google help pages and related pages on mentoraod.com.
A Google Business Profile is your free listing in Google Maps and Google Search. It shows your name, category, opening hours, photos, reviews and contact details.
It is the same product. Google My Business was renamed Google Business Profile.
Google offers different ways depending on the business, for example by phone, email, video or postcard. We guide you through the steps.
As few as needed. Choose one specific primary category that says what your business is, and add only categories that really belong to it.
If customers visit you, yes. If you travel to customers, you can set a service area and hide your address. A virtual office with no operation on site is not allowed.
Common reasons are keywords in the name, a virtual office, duplicate profiles or links in the description. We review the case and help bring the profile in line with the guidelines.
Setup and optimisation often take a few days. How that affects local ranking usually shows after a few weeks and depends on the competition.
No. We help you collect real reviews from real customers and reply to them. Bought reviews break the rules of Google.
It depends on the scope, for example the number of locations. After the free intro call you receive a clear estimate.
Usama Ch, Founder and CEO
In the first call I look at your Google Business Profile and show you what to fix first.